If I changed, undoubtedly, my customers will have changed as well. What will they expect from my business moving forward? The novel coronavirus pandemic is a world-changing event - a kind of turning point in history. If my business was to have any chance of succeeding post covid-19, I knew I needed to get out front of the situation. I decided to turn to fellow business owners for further insight, and in doing so, I began noticing 4 common denominators. Four changes they were witnessing and how they were evolving so their businesses could thrive post coronavirus (Covid-19).
Confidence Shattering
As much as we want them to, especially our regulars, they won’t come piling in all at once. Their confidence has been shattered. Many consumers have seen major shipping delays and canceled orders even by some of the biggest suppliers. Others have encountered poor service due to companies attempting to make quick fixes during the crisis. Of course you and I can understand their attempts, but consumers have been left with doubt nonetheless. To make things even worse, majority of people are relying on reduced incomes resulting in a marketplace where consumers are very weary of giving any business the dollars they do have.
As business owners, whether product or service based, we must
go on the offensive to let our customers know what they can expect from us. We must utilize customer email lists, text message campaigns, social media and our websites to let them know what they can expect from us when they buy online or in store. Our customers need to know not only about the strength of our operation, but what is at the forefront of all our minds- cleanliness and germs. We must communicate all the extra precautions we’re taking to sanitize facilities and/or products. We must let them know that we are concerned about their well-being.
They’re Watching You
With so many businesses shutting down that last couple of months consumers have had time to shop around and do their research. Many may have found more convenient locations, better online alternatives, better pricing and even realized they can live without certain products or services. A scary thought indeed, but this is when our online presence and marketing strategy must be at its very best.
Start by taking
inventory of your website and social media accounts and give yourself an online makeover as needed. Make sure you’re showing your customers what your business is all about, but more so, how much value you can bring to them and at a level they can appreciate. Include reviews on your website, visible security, notes about cleanliness, email captures and tools to accept payment and/or schedule appointments. For social media accounts, make sure your posting regularly and have quality content. Your customers are watching you and
your online presence is who you are to this new customer. They will make entire decisions and form complete opinions about your business based solely on what they see online. None of us can afford to neglect our online presence- especially now.
